Case Study

Don Carro is a preowned car dealership with multiple locations in the DFW area.


The Challenge

Don Carro was struggling with their digital efforts, branding and internal processes and communication as they had many different teams handling their marketing and there was no clear strategy which affected their customer support and lead follow-up.

Community Marketing came in as a consultant to help their internal team align and be able to handle their marketing efforts in a more turnkey way.


The Solution

Community Marketing created the following: Branding guidelines, customer service protocol, created marketing material and templates following the branding guidelines in English and Spanish.

On social media, a software for lead generation was connected to their ads account so that they could run them and receive lead information from Facebook more easily. On Google, their Google My Business account was updated and their google ads were optimized, a month after the optimization, their website traffic increased by 80%.


The Results

Website traffic increase by 80%

Calls to dealership increased by 637.5%

Internal workflow optimization

Let's create meaningful stories